As an avid swimmer myself, I understand the struggle of dealing with chlorine-damaged hair. It becomes dry, brittle, and "straw-like," posing a significant issue for many swimmers. After tirelessly searching for a product that could effectively remove chlorine residue, I discovered that swimmers resorted to generic brands that failed to deliver desired results. Even elite and national swimmers were at a loss for a proper solution. That's when the team at Premax took matters into our own hands, dedicating three years to research and development, leading to the creation of the Premax De-Chlorine Shampoo.
Premax shampoo & conditioner: launched after extensive research
What makes our product stand out is its unique combination of hero ingredients, thoughtfully selected to combat the stubborn chlorine problem head-on. The star ingredient, a special type of salt, plays a vital role in binding with chlorine, effectively neutralizing and converting it into an inactive salt that easily washes away. Not only does this ingredient excel at removing chlorine, but it is also renowned for its medical applications, such as treating metal poisoning and fungal skin infections. Rest assured, our shampoo is not only powerful but also safe for regular use.
In our pursuit of an exceptional experience, we infused our formula with Australian Lemon Myrtle. This natural ingredient not only imparts a delightful post-swim scent to your hair but also revitalizes dry scalps and damaged skin. Additionally, we harnessed the power of Kakadu Plum, an Australian gem rich in Vitamin C. It not only neutralizes chlorine but also stimulates the production of elastin and collagen, resulting in stronger, healthier, and more hydrated hair.
To enhance nourishment, we introduced Desert Lime, renowned for its lightweight texture that nourishes and smoothes the hair. But that's not all. Our formula is further enriched with the emollient properties of Macadamia, Coconut, and Jojoba.
When swimming, wear a cap to protect your hair
Now, let's discuss application. To maximise the effectiveness of Premax De-Chlorine Shampoo, follow a few simple steps. Prevention is key, so ensure your hair is thoroughly wet and wear a swim cap before entering the pool to minimise chlorine exposure. After swimming, head straight to the shower and rinse your hair with fresh water. Apply a generous amount of our shampoo, massaging it through your hair to ensure complete coverage. Leave the shampoo on for 3 to 5 minutes, allowing the hero ingredients to work their magic. Rinse thoroughly and repeat the process for optimal results.
Rinse hair, and wash twice with Premax after swimming
It's important to note that ongoing use is crucial, especially if you regularly swim and experience chronic chlorine build-up. Our recent improvement to a thicker and richer formula is set to revolutionise the way swimmers care for their hair.
Also, please take a look at our matching Deep Conditioner. I’ll write another journal entry on the how, why and when of this product soon!
Premax Shampoo: New & Improved